Curating Moments.
Crafting Brands.
Pouring with Purpose.
Bringing deep industry knowledge and creative innovation to every bottle, brand, and gathering—where strategy meets passion in the world of wine.
Own Rooted Hospitality
Own Rooted Hospitality is dedicated to elevating exceptional wine brands and experiences through strategic insight, genuine storytelling, and meaningful connections.
We cultivate the unique terroir of each brand we touch—nurturing growth, fostering sustainability, and creating meaningful relationships between remarkable wines and the communities they serve.
Like the rare own-rooted vines that inspire us, we believe in the power of authenticity, deep connections to place, and the bold resilience required to thrive in an ever-changing industry.
WHO WE ARE
Alex Sarovich, Founder & CEOAlex Sarovich is a force of nature in the wine world—the driving spirit behind Own Rooted Hospitality.
With over 15 years of hospitality experience including stints at World's 50 Best restaurants Attica and SingleThread Farms, Alex brings an unparalleled blend of elite expertise and authentic warmth to every project.
As an Advanced Sommelier with the Court of Master Sommeliers, her technical knowledge is matched only by her gift for making wine accessible and exciting for everyone she encounters.
Alex is known throughout the industry for amplifying underrepresented voices as a Bâtonnage Board Member and creating meaningful connections between exceptional wine brands and their ideal audiences. Her unique combination of strategic business acumen and genuine passion for hospitality has helped numerous artisanal wine brands find sustainable paths to success.
Like the rare own-rooted vines that inspired our company name, Alex thrives on authenticity, deep connection to place, and the courage to forge new paths with individuals she believes in an ever-evolving industry.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”
- Maya Angelou
WHY HOSPITALITY?
At the heart of every exceptional wine experience lies true hospitality – the art of making people feel genuinely seen and cared for. We believe that without this fundamental human connection, even the finest wine loses its magic. This philosophy guides everything we do, from how we nurture brands to how we create moments that matter. Especially for the next generation of wine enthusiasts, authentic connection transcends product alone. That's why Own Rooted Hospitality doesn't just deliver expertise – we cultivate relationships that transform wine from a beverage into an experience worth remembering.
OUR OFFERINGS
Immersive
Wine Experiences
Crafting unexpected, boundary-pushing wine moments that captivate audiences and create lasting impressions beyond traditional tastings.
(Though we do those too!)
Wine
Consulting
Transforming operations behind the scenes to help wine businesses run smarter, leaner, and more sustainably. From inventory to staffing, we bring strategy and structure that support both profit and brand integrity.
Brand
Partnerships
Strategic expertise and authentic storytelling to elevate wine brands from vision to vibrant market presence. From package design to direct sales—no job is too big or too small for our winery partners.
BRANDS THAT ROOT WITH US
What Our Clients Say:
“I find Alex’s views to be refreshingly original, pragmatic, well-reasoned, and insightful.
Your lack of pretention and absence of arrogance make you rather exceptional for someone who has already reached the pinnacle of their field. You are a rarity, "
— Jonathan
“Alex is a strategic partner in so many ways.
She thinks big picture and is helping to support the launch & longevity of the brand and business, versus quick hits. She's a top-notch taster and offers incredible advice on how to describe and promote our product to consumers and trade. We have had great success with her on our side in the areas of distribution, marketing consultation and event activations. She's sharp, connected and a pleasure to work with!”
— Jennifer Kimpe, Rue De Rêve
“You didn’t just exceed my five guests AND MY expectations, you blew them out of the water.
Not only did you look after all of the logistics for us in the most professional manner but you added a touch of creativity that was a wonderful surprise. Your curation was a real treat for us and well appreciated that you went the extra mile. brilliant ! I would be happy to use your services anytime.
— Divyesh
