OWN ROOTED
HOSPITALITY
We speak wine
at every level.
Own Rooted Hospitality was built on years of conversations about wine, with sommeliers and first-time drinkers, buyers and writers, winemakers and the guests at their tables. That range taught us something most firms never learn: a great wine only travels as far as the people who can speak for it.
We understand what makes a wine worth knowing and give it a voice, whether we're representing a producer, curating a dinner, or standing on a stage.
-
For Producers
BUILD DEMAND THAT LASTS
In a market where great bottles get lost on the shelf, we make sure people find yours: buyers, press, and the guests at the table.
-
Events & Experiences
GATHER AROUND THE TABLE
Private dinners, corporate events, and curated tastings led by Michelin-trained sommeliers. Tell us who is coming and when. We will take care of the rest.
-
Speaking & Media
A WINE VOICE AUDIENCES TRUST
Alex Sarovich brings fifteen years of industry perspective to panels, keynotes, moderated tastings, and on-camera features. Booked by inquiry.
As featured In:
The voice behind Own RootedAlex Sarovich has spent fifteen years at the intersection of wine, hospitality, and storytelling.
She has sold wine at two of the World's 50 Best restaurants, directed the award-winning wine program at Little Saint Healdsburg, and spent years translating what she knows into conversations the industry actually wants to have. VinePair named her Sommelier of the Year in 2023. She co-hosted the Great American Wine Tour in Napa and Sonoma on VinePair and holds the Advanced Sommelier credential through the Court of Master Sommeliers. She is available for panels, keynotes, and on-camera engagements.
Recent Press & Appearances
Great American Wine Tour, Co-host
VinePair, ongoingSommelier of the Year
VinePair, 202340 Under 40
North Bay Business JournalPanel moderator
Healdsburg Food & Wine
our ethosHospitality is anticipating
what guests need before they ask.
The reason we're named Own Rooted Hospitality is that hospitality isn't a detail. It's a philosophy. Without genuine connection, even the best wine loses its magic. That belief shapes everything we do, from how we build a producer's story to how we design a single evening around a table.
It matters more now than ever. The next generation of wine drinkers isn't just buying a bottle. They're buying into a relationship, a story, a reason to care. That's the difference between a wine people drink once and a wine people come back for.
You bring the guests and the occasion. We take it from there.
-
![A man with a beard and short dark hair smiling while standing behind a bar counter with several bottles of wine. The background shows a restaurant or bar setting with wooden walls and other patrons.]()
<autoplay speed=10></autoplay>"They don't just do the usual PR thing. They become your partner."
Own Rooted Hospitality brings deep industry connections and a fresh approach to brand and community building, exactly what any serious winery needs. They don't just do the usual PR thing. They become your partner in achieving your goals, with a real eye toward building community and excitement around your brand.
— KEN BLAIR, MERRIAM VINEYARDS GM
-
![A woman with shoulder-length dark hair smiling, holding a glass of rosé wine, standing in front of a wine display with bottles labeled 'Vache' behind her.]()
"We've had such a positive experience working with Own Rooted Hospitality."
Their team brings a thoughtful, high-touch approach to everything they do, and it's clear they genuinely care about their clients and the work they create. They've been an amazing partner, and we'd confidently recommend them to others.
— JOY FINN, MASCARIN FAMILY WINES
-
![Two women in a vineyard using a spray bottle on grapevines, with one woman holding a glass of wine, under a clear blue sky.]()
"One of the most impactful relationships in Dancing's journey."
Partnering with Own Rooted Hospitality has been one of the most impactful relationships in Dancing's journey. Having essentially launched and grown alongside one another, they've been far more than a consultant: a trusted collaborator, sounding board, and champion for our brand from day one. Their expertise, instinct, and genuine passion for the industry have been instrumental in building our wine sales and elevating our presence. Own Rooted has a rare gift for understanding both the storytelling heart of a brand and the commercial strategy needed to make it thrive. We wouldn't be where we are today without their support.
— LAUREN RUSSELL, DANCING SONOMA
-
![A woman with blonde hair in a green dress and beige cardigan holding a glass of white wine, standing beside an outdoor table with a bottle of wine and wicker chairs on a porch with greenery and trees in the background.]()
"A strategic partner in so many ways."
Own Rooted thinks big picture and helps support the launch and longevity of our brand and business, not just quick hits. They're a top-notch taster and offer incredible advice on how to describe and promote our product to consumers and trade. We've had great success with them in distribution, marketing consultation, and event activations. Sharp, connected, and a pleasure to work with.
— JENNIFER KIMPE, RUE DE RÊVE
ORH journal