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OWN ROOTED
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HOSPITALITY
We speak wine
at every level.
Own Rooted Hospitality was built on years of conversations about wine, with sommeliers and first-time drinkers, buyers and writers, winemakers and the guests at their tables. That range taught us something most firms never learn: a great wine only travels as far as the people who can speak for it.
We help great small wines find their people through wine-industry-focused PR and Strategy, wine experiences, and speaking.
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For Producers
BUILD DEMAND THAT LASTS
We help great small wines find their people through wine-industry-focused PR and Strategy, wine experiences, and speaking.
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Events & Experiences
REVEAL & LINGER
Reveal: Michelin-trained, sommelier-led wine experiences for groups. Linger: sense and story in a curated experience, for beauty, fragrance, wellness and fashion brands.
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Speaking & Media
A WINE VOICE AUDIENCES TRUST
Alex Sarovich brings fifteen years of industry perspective to panels, keynotes, moderated tastings, and on-camera features. Booked by inquiry.
As featured In:
The voice behind Own RootedAlex Sarovich has spent fifteen years at the intersection of wine, hospitality, and storytelling.
She has poured at two of the World’s 50 Best restaurants and built the award-winning wine program at Little Saint Healdsburg from scratch. What she took from those rooms is simple: wine is at its best when it connects people. VinePair’s 2023 Sommelier of the Year and a Wine Enthusiast Rising Star for 2026, she holds the Advanced Sommelier credential through the Court of Master Sommeliers and co-hosts VinePair’s Great American Wine Tour. From keynotes and moderated tastings to on-camera features, brand partnerships, and hosted wine experiences, she’s open to collaborations that bring people closer to great wine.
Recent Press & Appearances
Wine Enthusiast, 2026Rising Star
Sommelier of the Year
VinePair, 202340 Under 40 ‘One to Watch’
North Bay
Business JournalBâtonnage: Board of Directors - Events Liaison
ongoing
our ethosHospitality is anticipating
what guests need before they ask.
The reason we're named Own Rooted Hospitality is that hospitality isn't a detail. It's a philosophy. Without genuine connection, even the best wine loses its magic. That belief shapes everything we do, from how we build a producer's story to how we design a single evening around a table.
It matters more now than ever. The next generation of wine drinkers isn't just buying a bottle. They're buying into a relationship, a story, a reason to care. That's the difference between a wine people drink once and a wine people come back for.
You bring the guests and the occasion and we bring the creative magic that turns an event into an experience.
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![A man with a beard and short dark hair smiling while standing behind a bar counter with several bottles of wine. The background shows a restaurant or bar setting with wooden walls and other patrons.]()
<autoplay speed=10></autoplay>"They don't just do the usual PR thing. They become your partner."
Own Rooted Hospitality brings deep industry connections and a fresh approach to brand and community building, exactly what any serious winery needs. They don't just do the usual PR thing. They become your partner in achieving your goals, with a real eye toward building community and excitement around your brand.
— KEN BLAIR, MERRIAM VINEYARDS GM
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![A woman with shoulder-length dark hair smiling, holding a glass of rosé wine, standing in front of a wine display with bottles labeled 'Vache' behind her.]()
"We've had such a positive experience working with Own Rooted Hospitality."
Their team brings a thoughtful, high-touch approach to everything they do, and it's clear they genuinely care about their clients and the work they create. They've been an amazing partner, and we'd confidently recommend them to others.
— JOY FINN, MASCARIN FAMILY WINES
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![Two women in a vineyard using a spray bottle on grapevines, with one woman holding a glass of wine, under a clear blue sky.]()
"One of the most impactful relationships in Dancing's journey."
Partnering with Own Rooted Hospitality has been one of the most impactful relationships in Dancing's journey. Having essentially launched and grown alongside one another, they've been far more than a consultant: a trusted collaborator, sounding board, and champion for our brand from day one. Their expertise, instinct, and genuine passion for the industry have been instrumental in building our wine sales and elevating our presence. Own Rooted has a rare gift for understanding both the storytelling heart of a brand and the commercial strategy needed to make it thrive. We wouldn't be where we are today without their support.
— LAUREN RUSSELL, DANCING SONOMA
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![A woman with blonde hair in a green dress and beige cardigan holding a glass of white wine, standing beside an outdoor table with a bottle of wine and wicker chairs on a porch with greenery and trees in the background.]()
"A strategic partner in so many ways."
Own Rooted thinks big picture and helps support the launch and longevity of our brand and business, not just quick hits. They're a top-notch taster and offer incredible advice on how to describe and promote our product to consumers and trade. We've had great success with them in distribution, marketing consultation, and event activations. Sharp, connected, and a pleasure to work with.
— JENNIFER KIMPE, RUE DE RÊVE
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"You’re gaining much more than an agency."
The most valuable part of working with Own Rooted Hospitality has been having a true partner who genuinely cares about our success. Alex and her team take the time to understand our brand, goals, and values, and consistently bring thoughtful ideas, creativity, and professionalism to every project.
For anyone considering working with Own Rooted Hospitality, I would say you’re gaining much more than an agency; you’re gaining an extension of your team. Their deep understanding of consumer behavior and the ever-evolving wine industry have been incredibly valuable to us. They are responsive, collaborative, and genuinely invested in helping their clients grow and succeed.
— LIZ MAUEL, MERRIAM VINEYARDS
ORH journal
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